At the beginning of the global lockdown, SKYN started their quest to encourage couples to seek pleasure with two campaigns created by Sid Lee: Stay and f*** at home and The Pleasure Calendar.
“Pleasure is an endless exploration”, continues to build on this strategy by encouraging people to keep exploring. In a world where touch has become something to be avoided, people are craving it more than ever. SKYN wants to remind us of the positive side of it, as the key for exploring ourselves and others – while always keeping it safe.
With that in mind, SKYN and Sid Lee have created a cheeky ode to exploration, freedom and pleasure, by giving a twist to the most well-known song ever written about body parts: « Head Shoulders Knees and Toes ». Through this campaign, SKYN wants to encourage pleasure seekers to go beyond what they already know and start learning again, by trying, touching, exploring and having fun with their bodies - anywhere and everywhere.
The campaign is an invitation to explore pleasure, from the point of view of different communities, sexual orientations, and gender identities. See here our hero film.
The bespoke, adult, version of “Heads, Shoulders, Knees, and Toes” featured in the film was born from a global collaboration between director Matt Lambert and Peaches (in Berlin), whose partnership was particularly important for the project. Musician, producer, director, and performance artist, Peaches is a legendary feminist pop icon who has spent nearly two decades pushing boundaries and wielding immeasurable influence over mainstream pop culture from outside of its confines, carving a bold, sexually progressive path that has opened the door for countless others to follow.
The brand is also announcing the launch of its freshly redesigned website, www.skyn.com: the new site goes beyond the norm and reflects SKYN’s commitment to the exploration of pleasure. Through its digital overhaul, the brand extends the commitment towards genuine intimacy by providing thoughtful curated tips and advice on a variety of topics. In the online shop customers can find the brand’s full range of products, from its new line of toys to condoms.
The campaign will run globally, starting in Australia and Brazil in November 2020.