Laurent Faracci

Chief Executive Officer

Laurent Faracci is an inspiring global consumer goods, healthcare and technology leader, with deep expertise in the consumer health space and a track record of building and growing multi-billion-dollar businesses across North America, Europe and Emerging markets.

Laurent became CEO of Lifestyles Healthcare, a global leader in sexual wellness and intimacy on January 2023, following the acquisition of the company by Chicago based Healthcare focused Linden Capital partners.

As CEO of Butterfly Network, Laurent step-changed the growth trajectory of the Ultrasound on a Chip Unicorn Med Tech private company and accelerated its listing as BFLY on NYSE- New York Stock Exchange, thanks to an IPO via a SPAC, bringing over $600m in financing. He defined a superior medical and commercial value proposition and execution roadmap, expanded regulatory clearance, improved its SaS - software as a Service platform, achieved new clinical milestones and partnerships including with the American College of Cardiology to transform care for CHF - Congestive Heart Failure, while launching into new geographies. He transformed the semi-conductor supply chain for profitability, accelerated the DTC-Direct To Consumer innovative approach to reach doctors and qualified nurses without the need for a traditional salesforce, and established PMO-Project Management Office, finance and legal functions.

Before that, Laurent spent over 20 years with Reckitt Benckiser (RB-Reckitt), a global leader in consumer hygiene, health, and nutrition. A FTSE top 10 company, Reckitt is home to some of the most trusted brands in the business such as Mucinex, Lysol, Dettol, Durex, Airborne or Enfamil. As Executive Vice President, he was instrumental in scaling the company’s consumer health business around the world. During his tenure he held a variety of general management, P&L ownership, strategic and innovation roles. His particular focus areas included leading RB’s organic and inorganic growth strategy, brand building, commercial execution and Go To Market excellence, digital transformation and end-to-end innovation for Health.

Laurent is passionate about the identification, mentoring, and development of a diverse pool of talents, ready to disrupt today and build tomorrow in a more inclusive manner. He has dedicated his career to-date to driving growth, brands and the future of the self-care.

Laurent has been a Permanent Member of the Facebook Global Client Council, a Board and Executive Committee Member of Global Self Care Federation, the consumer health global trade association. He was named the AdAge Media Maven in 2013.

Laurent originally from France, spent most of his career internationally and in New York, where he lives now.

Natalia Ryjoukhina

Chief Financial Officer

Natalia is a finance leader with 20+ years business experience in various industries: fast moving consumer goods (P&G), durable goods (Newell Rubbermaid), industrial manufacturing (Ingersoll Rand), healthcare (Ansell, Lifestyles). Divers cultural background; multilingual – English, French, Russian and initial Dutch, Spanish, Mandarin. Track record of driving achievement of financial objectives in B2B and B2C businesses in growth as well as downturn conditions, bringing fresh perspective and innovative solutions. Passion for building and developing high-performing teams, instilling financial discipline, and driving bottom-line

Gregory Chabidon

Chief Growth Officer

Gregory has 23 years of experience in consumer goods across hygiene, consumer health and nutrition categories. He started his career at Reckitt Benckiser in 2000 as a marketing intern and from there he grew in the organization through diverse marketing and general management positions, having the opportunity to work across many iconic brands like Lysol in the US, in several geographies such as France, UK, US, Belgium, the Netherlands and with many customers (Drug, Mass, pharmacies, Club and ecommerce).

Gregory is an experienced leader in brand building, purpose led strategy, innovation, consumer experience, digital transformation, operating model and P&L management with a proven track record of business acceleration. He brings a passion for building strong internal and external partnerships, creating great customer experiences, and developing amazing entrepreneurial teams.

Gregory oversees Global Marketing, Innovation, R&D, Omnichannel (Ecommerce), Insight & analytics and M&A. He is based in New York City

Kevin Schott

Chief Supply Officer

Kevin has 15+ years of experience all across Supply Chain Functions and has led Teams in Production, Plants, Global Engineering, Operations and S&OP. Originally from Germany, he has been living in Asia for the past 10 Years. During this time he led major transformation and manufacturing Transfer Projects to improve efficiencies of the organizations. His mission is to drive customer satisfaction to even higher levels and believes that a successful End-to-End Supply Chain Organization works best in strong collaboration with all functions.

Melanie Rice

VP General Counsel

With 20 years’ experience in law across a wide variety of areas ranging from commercial litigation and media law to corporate law, Melanie’s results-driven approach makes her a trusted commercial advisor and business partner. Commencing her career in commercial litigation in private practice, gaining extensive experience in the court room as well as conflict resolution, and continuing her career in corporate law as a senior in-house lawyer at Ansell Ltd, Melanie has developed an instinct to quickly identify and assess key risks and advise on finding pragmatic, commercial solutions. Her energy and drive, and an ability to remain focused amid rapidly changing environments arm Melanie with a true agility that helps businesses succeed.

Ken DeBaene

SVP North America

Ken has benefited from the opportunity to develop his commercial and leadership skills at Warner Lambert, Pfizer and Johnson & Johnson consumer healthcare divisions. He has more recently applied this training and experience in smaller, privately owned companies to drive transformation of the sales function and overall company results. Ken is an analytical achiever, who enjoys realizing the possibilities of transformation while believing the keys to success are alignment, clarity of direction, focus, leadership and a bias for action.

Bruno Koudela

VP Latin America

Bruno has 25 years of experience in strategic positions during his career. He has worked for Kellogg´s, Faber-Castell and BIC in different areas with strong results for those companies. Bruno has an MBA in marketing, a solid background and believes in building strong teams to deliver results.

Selim Akis

SVP EMEA

Selim is an experienced and passionate professional with over 20 years of experience in leading global FMCG, consumer healthcare brands and general management in USA, UK, Southern Europe, and Eastern Europe. He has a proven track record of creating strong business turnaround in the short team and building sustainable business in the long term powered by managing with clear purpose and vision.

Lainie Goodwin

VP APAC

Lainie has over 25 years experience in FMCG, across Sales, Category Management and Trade Marketing. She started as a Graduate at P&G and spent the majority of her career there, working across many of the world’s largest Health & Beauty brands in Australia & New Zealand. More recently, Lainie was Commercial Director for Australia, NZ, Japan and Hong Kong, at market leading baby company, the Mayborn Group. She is passionate about building team capability and cross functional collaboration, and driving Category growth and Joint Value with leading retailers.

Marta Tóth

Sr. Director Global Marketing

Marta has been dedicating her professional life to the creation and growth of consumer brands. From Toyota cars to Magnum ice creams, she led a large number of product concept, branding, packaging and communication development projects. Her knowledge built in McCann Erickson and Microsoft enabled her to develop the strategy behind our EMEA brand portfolio harmonization and the creation of the SKYN brand, in her very first years with LifeStyles (then Ansell). Since then, she has put all her energy, expertise and passion in developing strategies and assets to grow the strength and the equity of our brands around the globe, together with our teams.

Andrea Pavlovicova

Director Global Innovation Brussels

Andrea has over 25 years’ experience in sales & marketing of brand building and brand development across different consumer goods categories ranging from ice cream and personal & home care at Unilever, through to sexual wellbeing at Lifestyles. Her current role is instrumental in driving the Innovation agenda in at Lifestyles. Andrea brings a strong understanding of consumer relevance, and experience in project management when developing new products and categories.

She is a strong believer of collaboration being instrumental to achieving results and that commitment to teamwork is integral to delivering commercial success for brands.

Sharat Mendu

Sr. Director R&D

Sharat has a proven track record for creating and delivering innovative products that improve quality of life and increase consumer satisfaction. He had significant international experience in leading cross functional R&D teams across diverse products categories in home & personal care and intimate wellness. Sharat has a passion for the role that science and technology can play in driving business growth through delighting consumers with superior product experiences. He has led major transformative programs and worked with business units to leverage the role of product innovations to drive growth in both established and emerging markets. He believes that building strong teams, inspiring hands-on leadership and collaborative approach is key to long term outperformance. He has a degree in Bachelor of Chemical Engineering from IIT Bombay (India).