Laurent Faracci

Chief Executive Officer

Laurent Faracci is an inspiring global consumer goods, healthcare and technology leader, with deep expertise in the consumer health space and a track record of building and growing multi-billion-dollar businesses across North America, Europe and Emerging markets.

Laurent became CEO of Lifestyles Healthcare, a global leader in sexual wellness and intimacy on January 2023, following the acquisition of the company by Chicago based Healthcare focused Linden Capital partners.

As CEO of Butterfly Network, Laurent step-changed the growth trajectory of the Ultrasound on a Chip Unicorn Med Tech private company and accelerated its listing as BFLY on NYSE- New York Stock Exchange, thanks to an IPO via a SPAC, bringing over $600m in financing. He defined a superior medical and commercial value proposition and execution roadmap, expanded regulatory clearance, improved its SaS - software as a Service platform, achieved new clinical milestones and partnerships including with the American College of Cardiology to transform care for CHF - Congestive Heart Failure, while launching into new geographies. He transformed the semi-conductor supply chain for profitability, accelerated the DTC-Direct To Consumer innovative approach to reach doctors and qualified nurses without the need for a traditional salesforce, and established PMO-Project Management Office, finance and legal functions.

Before that, Laurent spent over 20 years with Reckitt Benckiser (RB-Reckitt), a global leader in consumer hygiene, health, and nutrition. A FTSE top 10 company, Reckitt is home to some of the most trusted brands in the business such as Mucinex, Lysol, Dettol, Durex, Airborne or Enfamil. As Executive Vice President, he was instrumental in scaling the company’s consumer health business around the world. During his tenure he held a variety of general management, P&L ownership, strategic and innovation roles. His particular focus areas included leading RB’s organic and inorganic growth strategy, brand building, commercial execution and Go To Market excellence, digital transformation and end-to-end innovation for Health.

Laurent is passionate about the identification, mentoring, and development of a diverse pool of talents, ready to disrupt today and build tomorrow in a more inclusive manner. He has dedicated his career to-date to driving growth, brands and the future of the self-care.

Laurent has been a Permanent Member of the Facebook Global Client Council, a Board and Executive Committee Member of Global Self Care Federation, the consumer health global trade association. He was named the AdAge Media Maven in 2013.

Laurent originally from France, spent most of his career internationally and in New York, where he lives now.

Natalia Ryjoukhina

Chief Finance Officer

Natalia is a finance leader with 20+ years business experience in various industries: fast moving consumer goods (P&G), durable goods (Newell Rubbermaid), industrial manufacturing (Ingersoll Rand), healthcare (Ansell, Lifestyles). Divers cultural background; multilingual – English, French, Russian and initial Dutch, Spanish, Mandarin. Track record of driving achievement of financial objectives in B2B and B2C businesses in growth as well as downturn conditions, bringing fresh perspective and innovative solutions. Passion for building and developing high-performing teams, instilling financial discipline, and driving bottom-line

Ryszard Karas

Vice President, Sales & Marketing EMEA

Ryszard has been a passionate and result-driven leader of sales & marketing teams for over 25 years. He has gained professional experience across several food and non- food categories in large to mid-size FMCG companies like Diageo, Heineken or Tetley. He has delivered sales and market share growth, profitability improvement by building strategic plans and teams to excel execution.

Ryszard strongly believes in teamwork, empowered employees with “I Can Do” mindsets and continuous improvement in every aspect of business activity. He holds an MBA degree from Illinois University at Urbana-Champaign.

Nicole Hillier

Sr. Director, Sales & Marketing ANZ/Japan/New Territories

While working at Woolworths Supermarkets as a 15y.o., Nicole would never have imagined that one day that same company would be one of her biggest customers! After studying and working in the marketing field for many years, Nicole moved into sales management after joining a contract manufacturer of cosmetics and beauty products. That role saw Nicole travel extensively through Asia, partnering with different manufacturers which put her in good stead when joining Ansell back in 2005. Since then, Nicole has held a number of positions within the sales and marketing function and been involved in the successful launches of both SKYN® and Zero® in the ANZ region. Outside the office, Nicole is kept busy with two young (and very energetic!) boys.

Kevin Schott

Vice President, Operations and Supply Chain

Kevin has 15+ years of experience all across Supply Chain Functions and has led Teams in Production, Plants, Global Engineering, Operations and S&OP. Originally from Germany, he has been living in Asia for the past 10 Years. During this time he led major transformation and manufacturing Transfer Projects to improve efficiencies of the organizations. His mission is to drive customer satisfaction to even higher levels and believes that a successful End-to-End Supply Chain Organization works best in strong collaboration with all functions.

Melanie Rice

Vice President, General Counsel

With 20 years’ experience in law across a wide variety of areas ranging from commercial litigation and media law to corporate law, Melanie’s results-driven approach makes her a trusted commercial advisor and business partner. Commencing her career in commercial litigation in private practice, gaining extensive experience in the court room as well as conflict resolution, and continuing her career in corporate law as a senior in-house lawyer at Ansell Ltd, Melanie has developed an instinct to quickly identify and assess key risks and advise on finding pragmatic, commercial solutions. Her energy and drive, and an ability to remain focused amid rapidly changing environments arm Melanie with a true agility that helps businesses succeed.

Marta Tóth

Global Marketing Strategy Director

Marta has been dedicating her professional life to the creation and growth of consumer brands. From Toyota cars to Magnum ice creams, she led a large number of product concept, branding, packaging and communication development projects. Her knowledge built in McCann Erickson and Microsoft enabled her to develop the strategy behind our EMEA brand portfolio harmonization and the creation of the SKYN brand, in her very first years with LifeStyles (then Ansell). Since then, she has put all her energy, expertise and passion in developing strategies and assets to grow the strength and the equity of our brands around the globe, together with our teams.

Andrea Pavlovicova

Director, Global Innovation

Andrea has over 25 years’ experience in sales & marketing of brand building and brand development across different consumer goods categories ranging from ice cream and personal & home care at Unilever, through to sexual wellbeing at Lifestyles. Her current role is instrumental in driving the Innovation agenda in at Lifestyles. Andrea brings a strong understanding of consumer relevance, and experience in project management when developing new products and categories.

She is a strong believer of collaboration being instrumental to achieving results and that commitment to teamwork is integral to delivering commercial success for brands.

Bruno Koudela

Senior Director, Sales and Marketing, LAC

Bruno has 25 years of experience in strategic positions during his career. He has worked for Kellogg´s, Faber-Castell and BIC in different areas with strong results for those companies. Bruno has an MBA in marketing, a solid background and believes in building strong teams to deliver results.

Ken DeBaene

Vice President Sales, the Americas

Ken has benefited from the opportunity to develop his commercial and leadership skills at Warner Lambert, Pfizer and Johnson & Johnson consumer healthcare divisions. He has more recently applied this training and experience in smaller, privately owned companies to drive transformation of the sales function and overall company results. Ken is an analytical achiever, who enjoys realizing the possibilities of transformation while believing the keys to success are alignment, clarity of direction, focus, leadership and a bias for action.